GoodPark
12-Week Summer Content Strategy
2026
01/05
Project overview
GoodPark came to us with a strong product but a fragmented digital presence: an outdated site, inconsistent content, and email flows that weren't bringing customers back.
The solution
We gave Brew & Bean a modern, consistent identity and digital strategy:
• Redesigned Shopify website with a cleaner, more premium shopping experience
• 12-week content calendar aligned with paid social campaigns
• Klaviyo email flows built to convert first-time buyers into repeat customers
• Custom graphic design for product launches and seasonal campaigns
The results
The impact was measurable across every channel:
• $103K in gross sales over the campaign period
• 863 orders fulfilled with a 34% returning customer rate
• $19K in revenue generated directly through email flows and campaigns
• 72% of email-attributed revenue driven by targeted campaigns, 28% by automated flows
